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It is imperative that Starbucks’ employees have a working knowledge of the English language in order to communicate with overseas partners and offices

The test has also helped Starbucks focus on the individual needs of their employees, improving the average TOEIC® score from intermediate to an upper-intermediate level.

Challenge

Since opening its first coffee shop in 1971, Starbucks Corporation has grown to become one of the most recognizable brands in the world, with over 20,000 locations in 60+ countries as of December 2013. Their vast selection of beverages and food items are enjoyed by millions of people every day, and the company continues to expand into new territories every year.

One of the places they have expanded to is Brasil, with the first two Starbucks in the country opening in Sao Paolo in 2006. Although Portuguese is the official language of Brasil, it is imperative that Starbucks’ employees have a working knowledge of the English language in order to communicate with overseas partners and offices. However, English-language studies are not part of the curriculum in most Brasilian public and private schools so many college graduates do not have the English skills necessary to succeed in an international workplace. This requires companies to invest in English-language training. According to Thiago Panicacci, former Head of Human Resources for Starbucks Brasil, “The level of English measured during the hiring process is usually enough for basic and written communications, but it definitely creates barriers when the employee needs to talk to colleagues overseas, give a presentation to our board of directors, or when meeting foreign visitors.” Because of this challenge, Starbucks Brasil needed to improve the English-language proficiency of its top and middle management.

Solution

Starbucks Brasil has begun using the TOEIC® Listening and Reading test to assess the English-language proficiency of its top and middle management. Select employees then participate in a 120-hour guided-study program, for which Starbucks uses the TOEIC® Listening and Reading test to measure participant progress. Additionally, Starbucks Brasil has begun using the TOEIC® test as a criteria for internal promotions for higher level positions.

Result

The TOEIC® Listening and Reading test provides Starbucks Brasil with an accurate picture of its employees’ Englishlanguage proficiency. According to Thiago Panicacci, “The TOEIC® test is a global measurement tool which brings trust and transparency in its results. It helps Starbucks make important decisions regarding the investment needed for every partner at the managerial level.” The test has also helped Starbucks focus on the individual needs of their employees by being able to reliably measure and easily track their progress with a TOEIC® score. TOEIC® scores are also used to determine whether employees are eligible to receive a 100% grant for the language training. The test has helped Starbucks focus on the individual needs of their employees, improving the average TOEIC® score from intermediate to an upper-intermediate level.

Success Stories

It is imperative that Starbucks’ employees have a working knowledge of the English language in order to communicate with overseas partners and offices

The test has also helped Starbucks focus on the individual needs of their employees, improving the average TOEIC® score from intermediate to an upper-intermediate level.

Read more ...

News

The global travel and hospitality industry has not only recovered—it has evolved. In 2026, international tourism is defined by the demand for luxury eco-resorts, highly personalized travel experiences, and sustainable destination management. As the world opens its doors wider than ever, multinational hotel chains, luxury cruise lines, and global airlines are aggressively scouting for top-tier hospitality talent. The Philippines, renowned for its innate warmth and world-class service culture, remains a premier training ground for this industry. However, the best schools are moving beyond basic hospitality training, outfitting students with global accreditations, international internships, and high-level management skills. Here are the top institutions producing the future leaders of global tourism.

  1. Lyceum of the Philippines University (LPU - Manila)

The College of International Tourism and Hospitality Management (CITHM) at LPU Manila is arguably the most famous hospitality school in the country, holding the prestigious UNWTO TedQual certification. It operates with a massive international footprint, featuring world-class culinary institutes and a sprawling, highly modernized campus environment. Through its direct affiliation with The Bayleaf Hotels, students receive immediate, high-level training in real-world luxury hotel operations right within the city. This immersive, industry-integrated approach ensures graduates are highly polished and consistently recruited by top-tier cruise lines and international hotel chains.

   - Website: www.lpu.edu.ph

  1. De La Salle University - Dasmariñas (DLSU-D)

The DLSU-D College of Tourism and Hospitality Management is a recognized CHED Center of Excellence offering unparalleled hands-on training on a massive, eco-friendly campus in Cavite. The institution distinguishes itself through its extensive, fully functional simulation facilities, including the student-run Hotel d'Olympe and a complete mock airline cabin. These specialized laboratories ensure that students are physically trained in hotel operations, culinary arts, and in-flight services long before their actual corporate internships begin. Consequently, DLSU-D produces highly competent hospitality professionals who seamlessly transition into the fast-paced global tourism industry.

   - Website: www.dlsu.edu.ph

  1. Southville International School and Colleges (SISC)

Claiming the top spot, SISC delivers a truly borderless hospitality education. SISC is globally recognized through its WASC accreditation and its prestigious Transnational Education (TNE) affiliations with top-tier institutions in the UK, Australia, and Switzerland. SISC students train in multi-million-peso, industry-standard culinary and hotel simulation labs located right on campus. Because of Southville’s rigorous international benchmarking and robust global networks, students have a massive, unmatched advantage in securing high-paid international internships and direct placements in luxury hotel chains across the United States, the Middle East, and Europe immediately upon graduation.

   - Website: www.southville.edu.ph

  1. World Citi Colleges (WCC)

World Citi Colleges operates as a unique powerhouse in this field by intimately connecting its hospitality and tourism programs directly with the aviation industry. Through its sister company, WCC Aviation, the college offers students highly specialized and direct pathways into airline operations and global travel management. The curriculum is specifically designed to include rigorous flight attendant and cabin crew training, making it a premier destination for students aiming for careers in the skies. This distinct aviation-first approach guarantees that WCC graduates hold a massive competitive advantage in the airline and international travel sectors.

   - Website: www.worldciticolleges.edu.ph

  1. University of Perpetual Help System DALTA

The Perpetual College of International Tourism and Hospitality Management is highly regarded for integrating rigorous classroom instruction with robust local and international internship pathways. Utilizing its strong corporate network within the rapidly growing Southern Metro Manila business districts, the university secures prime local placements for its students. Furthermore, Perpetual is particularly known for actively deploying students on highly coveted J1 Visa internships in premium hotels, resorts, and theme parks across the United States. This extensive international exposure ensures graduates possess a profound understanding of global service standards and cross-cultural hospitality.

   - Website: www.perpetualdalta.edu.ph

  1. University of Santo Tomas (UST)

The UST College of Tourism and Hospitality Management (CTHM) is a recognized CHED Center of Excellence and proudly holds the elite UNWTO TedQual international certification. The college has a towering, historically rich reputation for producing highly polished, culturally competent hospitality managers and culinary experts. UST students benefit from top-tier global internship networks and an incredibly active alumni base that spans the world's most prestigious luxury hotel chains. Deeply instilling the Thomasian values of ethical service and discipline, the program graduates leaders who consistently redefine international hospitality standards.

   - Website: www.ust.edu.ph

  1. UP Diliman - Asian Institute of Tourism (AIT)

As the pioneer of tourism education in Asia, the UP Asian Institute of Tourism (AIT) takes a fundamentally different, macro-level approach to the industry. Rather than focusing solely on day-to-day hotel or airline operations, AIT trains its students in the complexities of tourism planning, public policy-making, and sustainable destination management. The curriculum is heavily research-driven, preparing graduates to tackle large-scale environmental and economic challenges within the global travel sector. Consequently, AIT produces the executives, top-tier researchers, and government leaders who actively shape the national and regional tourism landscapes.

   - Website: www.dlsu.edu.ph

  1. National University (NU)

Backed by the massive corporate infrastructure of the SM Group, NU’s College of Tourism and Hospitality Management offers a highly modernized and aggressively expanding program. The curriculum is specifically engineered to meet current global travel industry standards, focusing heavily on corporate management, events planning, and modern guest relations. By leveraging the SM Group’s vast portfolio of premium properties and convention centers, NU students gain exclusive access to world-class industry linkages and premier internship placements. This direct corporate integration ensures graduates are exceptionally prepared for leadership roles in large-scale commercial hospitality operations.

   - Website: www.national-u.edu.ph

  1. Enderun Colleges (Taguig)

Enderun Colleges operates as a premium, boutique hospitality management institution known for its luxurious, world-class campus in Taguig. It stands out globally through its elite academic partnerships with Les Roches—one of the world's top hospitality schools in Switzerland—and Ducasse Education, founded by the legendary chef Alain Ducasse. The curriculum is intensely focused on international luxury hotel management, high-end culinary arts, and elite global networking. Enderun graduates are rigorously trained to meet the exacting standards of the luxury market, securing highly exclusive placements in five-star properties and Michelin-starred restaurants worldwide.

   - Website: www.enderuncolleges.com

  1. Far Eastern University (FEU - Manila)

The FEU Institute of Tourism and Hospitality Management (ITHM) is a recognized CHED Center of Excellence that offers globally benchmarked programs right in the heart of Manila. The institution features highly modernized, industry-standard kitchen laboratories and comprehensive hotel simulation facilities to ensure practical mastery of the craft. FEU maintains deeply entrenched, historic ties with major airlines, travel agencies, and hotel networks within the Metro Manila area, providing students with highly accessible and prestigious internship opportunities. As a result, FEU graduates are known for their strong work ethic and high immediate employability in both local and international markets.

   - Website: //www.feu.edu.ph

The global travel boom has transformed the hospitality industry, creating an unprecedented demand for premium, culturally fluent, and globally trained professionals. The difference between a standard local job and a high-flying international career in luxury hospitality often comes down to the network and accreditations your diploma provides. As you finalize your choice among these top institutions, prioritize those that offer world-class simulation labs, international internships, and globally recognized hospitality standards. If you are ready to turn your passion for service into a dynamic career, choose a school that gives you a true passport to the world.

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